Increasingly health-conscious consumers have a complicated relationship with sweeteners. Sugar, a natural sweetener, has calories while sugar substitutes, although calorie-free, are artificial.

Bolin developed a consumer promotion launch plan including broad reach and targeted sampling/coupon programs to drive trial.

An influencer plan educated and motivated Health Care Providers to generate trial among their patients.

Truvia™ is the fastest growing zero-calorie natural sweetener in the market, significantly outpacing new entrants*

* Source: AC Nielsen Food/Drug/Mass Merchandise 12 weeks ending 4/18/09