Rubbermaid wanted to build awareness of their new Easy Find Lids™ food storage system.

Bolin recognized that keeping kitchen cupboards organized is a nearly universal challenge.

In addition to the development of an Easy Find Lids™ website, Bolin drove consumer engagement with the brand by incenting them to upload their “organizational” challenges and solutions to the brand website. Consumers who share it on Facebook have a chance to win a kitchen makeover.

An influencer campaign targeted 200 “mommy” bloggers, each of whom received 2 sets of the Easy Find Lids ™ system: one set for blogger use and review; the other set a reward for blogger-generated contests that further Rubbermaid online buzz.

Results have been “astonishing” says Rubbermaid - generating over 50,000 blog posts and nearly half a million impressions in just the first 3 weeks of the campaign.