Renewal By Andersen®, a division of Andersen Corporation, provides high-touch DIFM window replacement. They envisioned a new online experience to generate a 10% lift in leads.

Making the decision to replace windows in a home involves a lengthy consideration phase. The existing site was geared toward consumers ready to buy, although this segment represented only 2% of site traffic,  98% of visitors came to gather information.

Bolin developed an online experience that stimulates engagement with testimonials and a Project Planner. The interactive Project Planner also enabled lead generation by forcing consumers to register to save their project.

Immediate lead lift between 15-30% and growing.