Despite dominant brand position and market share in outstate and rural markets, Bremer was a relatively unknown newcomer to the Twin Cities banking market.
Insights: The lending crisis, industry bailouts and economic downturn have virtually paralyzed the banking industry. Growth Catalyst Actions: Bolin developed positioning and brand identity leveraging the banking business focus and unique foundation ownership.
An integrated creative campaign addresses current economic climate in a relevant and ownable way.
Media targets consumers and small business owners using:
- High impact outdoor boards
- Local/regional business magazines
- Local market newspapers
- Sponsorships on News/Talk radio stations in key markets
Outcomes: Measurable Bremer awareness growth.
New logo rallies entire organization around singular focus and identity. | 
