Historically a B-to-B industry, (with the landscaper or architect making the decisions), Anchor sought to begin a relationship with the end consumer.

In most cases, the professional (architect, landscaper…) drives the process. Consumer makes style choices, but not brand choices.

Bolin developed an online planning tool to engage consumers early in the process and seed the brand prior to the meeting with a contractor. Consumers can print their project plan online, giving them a physical, customized, branded piece to take to their initial meeting.

Special account features along with an enhanced online brand presence dramatically increased quality engagements and registrations, contributing to an elevated consumer intent to purchase.