As a company that manufactures and distributes countertops to consumer, trade, and commercial markets, Wilsonart struggled to define an integrated voice that would speak to each of its audiences in a way that addressed their unique needs. Wilsonart’s solution had been to build individual web properties for each segment. The resulting 11 different websites, each with its own look and feel, failed to present a cohesive brand identity.
Bolin was tasked with combining the 11 existing websites into one that would appeal to each of Wilsonart’s varied audiences, while creating a unified feel for the brand as a whole. The result is something we are very proud of: a website that is as beautiful as it is functional. It’s designed to accommodate each segment with personalized experiences that address each audience’s unique needs.