Stratasys Brand Transformation | Bolin Marketing

Stratasys Brand Transformation


As the leader in the world of 3D printing, Stratasys needed a brand identity to match its global footprint and advanced technology offering. After a series of mergers and acquisitions, the organization struggled to find its position and story in the marketplace.  At Bolin, we used our proprietary DISTIL methodology to guide Stratasys through a brand transformation process, which resulted in a new branding system that was reflective of the company’s leadership position.


The new Stratasys brand included both a visual and verbal design language, which helped resellers, distributors, and regions around the world communicate with one unified master-brand voice. This new system included the development of a new set of brand guidelines, which included brand mark, type mark, typography, colors, patterns, photography style, and universal templates that could be translated into various languages around the world.


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