Honeywell has been a technology innovator for over 125 years. Marketing and go-to-market plans have historically focused on the contractor channel, rather than the consumer.
Honeywell was looking to compete in the consumer marketplace by launching a consumer-focused digital experience with a modern, high-end, customer-friendly vibe. Bolin delivered a website with a modern aesthetic and a touch of whimsy, while staying true to the brand’s promise: innovation that works. As part of the assignment, we helped Honeywell demonstrate its leadership in category by establishing a series of story modules that highlighted the long history of technological innovations in home comfort control.
The Innovation Timeline told the important story of Honeywell’s long history of innovation through a visually interesting, interactive experience that users could engage with.