Dominica | Bolin Marketing


Dominica Film Challenge

The Nature Island of Dominica, located in the Caribbean’s West Indies, lacks the international exposure that many of the neighboring islands have. Dominica makes up for it with natural beauty and unexplored territories. Bolin developed the Dominica Film Challenge as a way to invite influential filmmakers and photographers to experience the island firsthand. Six teams were invited to the island and set free with one simple assignment: discover their inner explorer.

Dominica Film Challenge - 2014

Using only the power of social media and word-of-mouth, the campaign exceeded even initial application expectations 10 times over. The result of the on-island challenge and social media exposure resulted not only in international media coverage, but also catapulted Dominica to the top of many travel bucket lists.

The winning entry: “Dominica – The New” from Filmmakers Trent Hilborn and Josh Becker.

Among the thousands of photos and video collected, each team created a series of unforgettable experiences and memories. Below are a few snapshots of those moments.


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