The Commonwealth of Dominica was looking to attract adventure-seeking travelers for their next vacation. Covered with lush tropical jungle, volcanic peaks, and dotted with rivers and waterfalls, Dominica offers a much different island experience. Bolin developed the “Seeking Adventurers” campaign to target active travelers looking for a unique experience.
The integrated campaign launched in North America, UK, France, and Germany. Print, targeted digital advertising and paid social campaigns drove traffic to a campaign site designed to inspire travelers with compelling imagery, stories and lodging offers. Online media flights were continually optimized and included access to 3rd party travel partner data which allowed us to track direct bookings to the island which resulted in a 200-300% return on the campaign investment.