Dominica: Seeking Adventurers | Bolin Marketing

Dominica: Seeking Adventurers

Searching for adventurous travelers



The Commonwealth of Dominica relies on Bolin to provide global branding and campaign development designed to attract visitors to the tropical Caribbean island. Unlike the neighboring islands, which attract beach-lounging all-inclusive resort goers, Dominica offers a much different island experience. Covered with lush tropical jungle, volcanic peaks, and dotted with rivers and waterfalls, visitors to the island want to experience a more adventurous holiday. Bolin developed the “Seeking Adventurers” campaign to target active travelers looking for a unique experience.


The integrated campaign was launched in North America, UK, France, and Germany. Both print and targeted digital advertising drove adventurers to a campaign site designed to inspire travelers with imagery and stories related to the adventures they could have on Dominica. Using compelling messages and imagery, combined with real-time digital campaign optimization, we achieved a response 4x to 6x above industry benchmarks.


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