The Commonwealth of Dominica relies on Bolin to provide global branding and campaign development designed to attract visitors to the tropical Caribbean island. Unlike the neighboring islands, which attract beach-lounging all-inclusive resort goers, Dominica offers a much different island experience. Covered with lush tropical jungle, volcanic peaks, and dotted with rivers and waterfalls, visitors to the island want to experience a more adventurous holiday. Bolin developed the “Seeking Adventurers” campaign to target active travelers looking for a unique experience.
The integrated campaign was launched in North America, UK, France, and Germany. Both print and targeted digital advertising drove adventurers to a campaign site designed to inspire travelers with imagery and stories related to the adventures they could have on Dominica. Using compelling messages and imagery, combined with real-time digital campaign optimization, we achieved a response 4x to 6x above industry benchmarks.