Green Giant | Bolin Marketing
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Green Giant

Digital Experience

General Mills and Green Giant came to Bolin to help revamp the brand’s overall digital experience. Bolin’s insights revealed moms were looking to get more vegetables into their family meals but were concerned about using frozen rather than fresh vegetables—sometimes serving no vegetables over the option of frozen. Around the same time, the FDA issued a study confirming frozen vegetables were just as nutritious as fresh vegetables, which led to a healthy online discussion among moms and nutritionists. Bolin quickly tapped into this conversation and the resulting website connected visitors to the Green Giant site with the existing online conversation. The website design reinforced the message of nutrition, drawing heavily on images and video of real Green Giant farms and farmers.

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