Carmex | Bolin Marketing


"Half Court Academy"

Given LeBron James’ usage of Carmex in his pregame routine, Bolin created a partnership between Carmex and to celebrate the 75th anniversary of Carmex and introduce the product to a younger demographic of basketball fans. As part of the relationship, we had access to Lebron James’ 16 million followers on social channels to deliver content that was compelling and interesting for his audience. Presenting: The Half-Court Academy.

Carmex - Half-Court Academy The following teaser was launched on Lebron James’ Facebook and Twitter accounts, giving the brand a major lift and kicking off the mini-series.

A look behind the scenes on how we converted a local university gymnasium (on holiday break) into a set for our four-part mini-series on how to nail a half-court shot for a big pay day. Eighteen grueling hours later, we would take it all back down.


Please wait...
Send a message

Sorry, we aren't online at the moment. Leave a message.

Your name
* Email
* Describe your issue
Login now

Need more help? Save time by starting your support request online.

Your name
* Email
* Describe your issue
We're online!

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?