Carmex “Half-Court Hero” | Bolin Marketing
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Carmex “Half-Court Hero”

Promotion

Looking to leverage LeBron James’ highly visible use of Carmex in his pre-game routine, Bolin secured a partnership with LeBronJames.com and Carmex. As part of the promotion, Bolin was able to fly our sweepstakes winner, Mike Drysch, to Miami for a chance to take a half-court shot for $75,000 during a break in the Miami Heat-Detroit Pistons basketball game. As Mike took the floor and grabbed the basketball, little did we know what would come next: the basketball shot heard around the world and the most viewed video on nba.com EVER! With appearances the following day on all the major morning shows, the resulting media coverage and video views resulted in over 50 million impressions. The video itself has been ranked as one of the top sports videos of all time.

Half-Court Hero Mike Drysch

Experience the unbelievable moment courtside with some behind-the-scenes stills and real-time film capture.

Experience the unbelievable moment courtside with some behind-the-scenes stills and real-time film capture.

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