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The State of the Building Materials Category Part 4: Creating a Unified Story

As the last post in our four-part blog series previewing the key trends and topics discussed in our white paper SHIFT: The State of the Building Materials + Shelter Category, we dedicate this installment to highlighting the remaining developments we … Read More

The State of the Building Materials Category Part 3: Digital Strategy 101

In the first part of our SHIFT preview blog series, you learned about economic shifts and the new purchasing cycling for the Shelter category. In the second installment, you got a look into ecommerce and direct-to-consumer distribution. We also touched … Read More

In Other Words, Influencers Rule

Your friend just bought the coolest new gadget and your coworker just painted her kitchen the sunniest shade of yellow. So, what do you do? You buy that can’t-live-without-it gadget and cover your walls in that must-have yellow paint. Why? … Read More

The State of the Building Materials Category Part 2: Supply Chain Disruption

This past year, Bolin spent hundreds of hours interviewing designers, architects, contractors, builders, distributors, and manufacturers to give us insight into the building materials industry, which we compiled into the white paper SHIFT: The State of the Building Materials + … Read More

How The Wiz Was Won

Last Thursday, The Wiz Live rushed onto the TV screen with an explosion of bright colors and upbeat musical numbers. Going up against the history of comedic train wrecks from previous years, The Wiz was the underdog, ready to fend … Read More

The State of the Building Materials Category Part 1: The New Normal

Each year, Bolin spends hundreds of hours conducting research and interviews to guide our marketing initiatives and prepare our clients for the challenges and opportunities the marketplace has to offer.

The following is the first of a four-part series highlighting … Read More

Getting to Know Bolin: Rachel Gossel

You can find Rachel chasing around her mini-dachshunds in the evenings, but during the day, she leads client accounts to success on both digital and traditional marketing efforts.

With a blended background in PR, branding, advertising, and digital marketing, we … Read More

Disrupting Brainstorm Boredom

The best ideas cannot be forced out during a meeting. Yes, collaborative teamwork helps spur creativity, but a lot of the time great ideas come when we have few distractions, we’re relaxed and comfortable, and when we’re open to possibilities … Read More

Getting to Know Bolin: Mara Keller

If you ever have a question about your thermostat, Mara is your girl. As the lead of Honeywell’s community management team, Mara can probably fix your thermostat if it’s broken. And if she can’t, she knows who can.

There’s more … Read More

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