Blog | Bolin Marketing | Inspiring and empowering consumers in a connected world | Page 3


Lead Nurturing

Both lead generation and lead nurturing are critically important in developing a sustained and integrated digital marketing strategy. Many businesses focus their efforts primarily on the lead generation aspect of the marketing funnel but fail to successfully nurture leads into conversion. … Read More

Getting to Know Bolin: Tom Carbonneau

Tom is our EVP and Chief Financial Officer, overseeing all of the agency’s financial matters. He also just celebrated his 20th anniversary at Bolin! Tom discusses his top vacation destinations and shares his favorite hobbies with us.

Favorite vacation … Read More

Putting Personas to Work

Building a customer journey map that lays out how your customers work their way from awareness through consideration, purchase and ultimately advocacy, is an important first step in understanding how customers buy your product. Now, overlay that path to purchase … Read More

It’s Electric!

We are doing the Electric Slide in the halls of our office over new client, Werner Electric. The company distributes products, solutions, support and supplies for the electrical and automation industries. Basically, they power the world. A ping-pong playing robot? … Read More

Getting to Know Bolin: Justin Zwieg

Justin, our associate creative director and resident graffiti artist, is a master of the arts. With his eye for design and passion for creativity, Justin strives to inspire clients and consumers alike. We sat down to get his opinion on … Read More

Mixer Takeaways: Our Best Advice

Thanks to everyone who came to our Agency Mixer + Tour! It was great meeting everyone. If you missed it or want a refresher, we’ve gathered our top ten pieces of advice for recent grads and young professionals:

Do You Really Need to Have a Meeting?

Do you ever find yourself wondering if you really need that meeting? Are you tired of having each day booked with meetings galore and no “work time”? Do you ever hear colleagues say the following statements?

A Love Note to Andy: Why I’m always on LinkedIn

Andy, my coworker and Director of Client Services here at Bolin, is constantly teasing me that I’m always on LinkedIn. But he’s right. And here’s why: LinkedIn is one of the greatest professional and personal marketing tools ever invented. As the … Read More

Bolin’s Director of Emerging Media on How Companies Responded to Prince’s Death

Bolin’s Director of Emerging Media, Nathan Eide, talks with MPR News about the way companies responded to Prince’s death.

“Cheerios was not even the most egregious,” says Nathan Eide, the director of emerging media at Bolin Marketing in Minneapolis.

It … Read More

The Great Decision

Everyday we are faced with thousands of choices and countless decisions from what soap to buy to which vacation spot to pick. With information only a few clicks away, technology is at the center of our decision-making process, changing how … Read More

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