Blog | Bolin Marketing | Inspiring and empowering consumers in a connected world | Page 2


Bolin Talks to the Caribbean Tourism Organization


On June 7, Bolin VP Creative + User Experience Mike Kraabel presented to a capacity crowd at the Caribbean Tourism Organization’s 2017 Marketing Conference in New York. The conference featured speakers from various segments of the travel … Read More

Building a Relationship with End Consumers through Social

Today, consumers are more influential than ever in a typical B2B sale, making it crucial that businesses start building a direct connection to their end consumers. Many building materials manufacturers sell through an often-fragmented professional channel of contractors, installers, … Read More

Customer Centricity is no Longer Optional

We all know the customer is now in charge. They decide how, when and where to interact with your brand. It’s not a new concept but one that has become so central to the modern marketing organization, that without it, … Read More

Live Like a Local

If you are in the travel and hospitality industry, the growth and success of Airbnb certainly has your attention. I happened to tour Airbnb’s new San Francisco headquarters last fall and gained a bit of insight into their recent service … Read More

Stress Test Your Roadmap to Becoming a Modern Marketing Organization

We hear a lot these days about companies striving to become modern marketing organizations. But really, what does that mean and why is it important? There’s no doubt that incredible disruption has redefined marketing paradigms in most industries.

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Welcome, Western Reflections

We are excited to welcome new client, Western Reflections, makers of millwork industry happiness, to the Bolin family. The company is B2B2B, meaning they make the magic that goes into the glass that is distributed and used by manufacturers. It’s … Read More

01 Oct '16

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Introducing: The North Made Project

We are very excited to announce the launch of The North Made Project, a creative collaboration between Bolin and the maker and start-up community of the midwest.

As an agency we encounter countless numbers of individuals and small start-ups with … Read More

Nurture with Compelling Content

“Content” is one of the most talked-about industry buzzwords as of late. Simply put, however, content is information and communication directed toward an end-user. Most people associate content with social media although it also includes a larger list of tactics … Read More

Social Care Starter Guide

Times are changing in the customer service industry. Ten years ago if people needed help with a product or wanted to vocalize a complaint, they had to call a 1-800 number and listen to oldies rock for an unspecified amount … Read More

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