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Does Limited Release Equal New Product Success?

Back in the year 2004, as many will remember, Google launched a new and innovative webmail service called Gmail. This new product used a particularly interesting invite-only marketing strategy that sent prospective users into a frenzy. To my surprise, this … Read More

When Brands Get Too Lofty

When I see things like ‘limited edition designs’ or ‘fortunes’ on packs of chewing gum or dark chocolate, as a consumer, I just sort of snort and have a brief ‘oh please – really?’ moment. Maybe you can just call … Read More

9 1/2 tips for future SXSW first-timers

From March 11th-March 15th I had the opportunity to attend SXSW Interactive in Austin, TX. SXSW, as described by closing speaker Bruce Sterling is “the epicenter of the web universe.” SXSW has become the conference for all things interactive. This … Read More

Bolin does SXSW Interactive

March 10th – 17th, three members of the Bolin Digital team will be headed to Austin, TX to participate in SXSW Interactive. SXSW Interactive is one, if not the, leading conference for forward digital thinking and emerging practices in technology. … Read More

What’s the second most popular search engine? Surprise. It’s YouTube.

Do you need a vidseo? (No that’s not a typo) It’s basically the same as a video, but with SEO in it. Video has always been a powerful marketing and sales tool, but now it can also help customers find … Read More

Pragmatic Innovation

Here at Bolin Marketing we define our mission as follows: “To catalyze client growth through pragmatic innovation.”

In an earlier blog post last year, our fearless leader and CEO, Todd Bolin, had this to say when describing pragmatic innovation:

“…innovation … Read More

Facebook Fan Acquisition Costs on the Ris

Is growing your brand’s Facebook following one of your new year’s resolutions? If it is, you may want to move it to the top of your list.

Web analytics provider Webtrends recently reviewed 11,000 Facebook advertising campaigns designed to drive … Read More

In-Store Loyalty Programs Go Social

The loyalty programs of the 90’s are making a comeback in the social media realm. A new technology called SNAP made its debut last week and is designed to measure in-store loyalty using customer’s existing social sharing behaviors.

The program … Read More

Are you a provincial businessman?

I recently had dinner with some European and Asian friends and we discussed the US business approach to going global. For us, “going global” means helping small to medium sized CPG and OTC companies grow their businesses outside the United … Read More

In Poor Fashion? Kenneth Cole Missteps in its Spring Collection’s Online Launch.

Last Thursday, the popular fashion brand Kenneth Cole found themselves in a full on social media assault. The company sent out the following tweet referencing the public outpouring in Cairo for a change in government in combination with the launch … Read More

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