Freshwater Society teams with Bolin Marketing to create poster series

MINNEAPOLIS (4/7/2010) — The Freshwater Society, as part of its 2010 Year of Water campaign, has partnered with Bolin Marketing to create a series of high impact posters.  The three executions, which incorporate Minnesota lakes imagery, each focus on one of the Freshwater Society’s key focus messages for the year including wise water usage, storm drain runoff, and water stewardship. The posters will be distributed to high schools and public venues throughout Minnesota.

“The challenge lay in creating a series of impactful creative messages that would appeal to a broad audience in a dramatic and compelling way,” said Todd Bolin, Bolin Marketing’s ceo and also a Freshwater board member. “It was an opportunity for our creative team to tackle an important message and make people realize their individual impact on our state’s water resources.”

The Bolin creative team consisted of John Simpson, art director, and Scott Bolin, chief creative officer.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.

About Freshwater Society:
The Freshwater Society is a Minnesota nonprofit organization that works to educate and inspire people to value, conserve and protect all water resources. The Society focuses on ensuring the sustainability of groundwater and fighting pollution of surface waters. Key initiatives include publishing the Weatherguide Environment Calendar, sponsoring a water-themed high school art and hosting an annual conference on chloride pollution and road salt. The 2010 – The Year of Water celebration includes the posters, a lecture series co-sponsored by the University of Minnesota, a series of “water minutes” broadcast on KARE 11, clean-ups aimed at keeping phosphorus out of lakes and rivers and a water-conservation exercise for fourth- and fifth-grade students and their families.