Bolin Marketing Teams with Carma Labs on Launch of New Carmex Moisture Plus™ Lip Balm

MINNEAPOLIS (April 21, 2009) – Bolin Marketing is proud to announce that it is the marketing partner for the national launch of Carma Laboratories’ newest product, Carmex Moisture Plus™ ultra hydrating lip balm. The new product, a premium lip balm distinguished by its intense moisturizing protection, hint of gloss and unique slant-tipped applicator, specifically targets women. After specialized consumer research identified a significant market opportunity, Bolin worked with Carma Laboratories’ Research & Development team on product development and testing, positioned the new product line, developed packaging and prepared a comprehensive launch plan including both sales force communications, and consumer and trade advertising.

“While Carmex has launched form and flavor varieties in the past, this is the first truly new product launch since the debut of Carmex in the 1930s,” said Kirk Hodgdon, Principal, Bolin Marketing. “We are proud of the final product and of our involvement in its development.”

Carma Laboratories has been partnering with Bolin for marketing strategy and implementation since 2006. “We view Bolin as a true partner and they have been instrumental to Carmex becoming the #1 major lip balm brand in both dollar and unit sales growth in the category,” said Mike Pietsch, VP Sales and Marketing for Carma Labs.

About Bolin Marketing:

Founded in 1950 as an advertising agency, today Bolin combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. Bolin provides expertise in the areas of business strategy, licensing, interactive marketing, distribution expansion, and international business development; in addition to a comprehensive suite of traditional creative and media services. Bolin clients include General Mills, Truvia, Rubbermaid, Renewal by Andersen, Carlson Hotels Worldwide, Cargill, Bloomington Convention & Visitors Bureau, Bremer Banks, and Dex4 Glucose Products.