Bolin Surprises Staff with iPads

MINNEAPOLIS (February 8, 2011) — After successfully testing the iPad with a small number of employees for the past year, Bolin Marketing surprised its entire staff with iPads during the office holiday party.

“During our beta period, we found that the iPad was a huge productivity booster” said Todd Bolin, President of Bolin.

The company is noticing a few work efficiencies taking place since the staff began using their iPads for business- related activities. The iPad’s smaller size makes it more mobile than a laptop, so employees are taking them into internal meetings, resulting in meeting notes being distributed instantaneously. On days when employees are visiting clients, the iPad’s 3G and wireless functionality becomes a much quicker and more reliable way to get Internet access. Demonstrating online content like videos during client presentations becomes much more impressive because of the screen resolution. Bolin is also in the process of building apps for its clients who have adopted the iPad.

”The iPad is fun to use which means it gets used more often. The iPad is easy to use-- always on, no crashing, and you avoid the longer reboot times of a laptop,” said Austin Quade, the agency’s System Integration Manager.

There’s an emerging trend of increased use of the iPad in businesses, leaving some wondering if the iPad can be used as an effective tool in the workplace. Bolin’s staff members agree that the answer to that question is a resounding “Yes”.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.