BOLIN MARKETING WINS DOMINICA TOURISM ACCOUNT
Agency team will work to raise visibility of “undiscovered gem” in the Caribbean

MINNEAPOLIS (December 1, 2010) — Bolin Marketing today announced that it will be the marketing agency of record for North America for the Caribbean island of Dominica (pronounced dom-in-EEK-a). To win the business for the small Caribbean island – not to be confused with the Dominican Republic – Bolin Marketing assembled a team of experienced industry partners, including Peridot Group for public relations and Hank Todd Solutions Group for travel trade.

Dominica is an independent island nation in the eastern Caribbean known as the “Nature Island” for its dramatic terrain and dense rain forests. Consistently ranked as a top destination worldwide for diving, Dominica is best known as the film location for “Pirates of the Caribbean” two and three and a frequent port for Caribbean cruise lines.

"This is an exciting win for the agency. Once you visit the island, you realize what an undiscovered gem it is,” said Bolin Marketing CEO Todd Bolin. “It's not your typical Caribbean island; rather it is underdeveloped without a lot of white beaches or resorts. But, there's an authenticity about it that makes you fall in love with the island and its people. Since it's clearly not a destination for everyone, we'll be targeting our efforts against a very narrow, but passionate segment of hikers, divers and eco-tourists,” he said.

The Dominica marketing campaign will include brand development, lead generation, public relations, travel trade, partnership development and web and online development. Marketing duties also will include improving airlift access to the island.

"Bolin Marketing assembled an impressive team that will help us make the most of our limited budget,” said Head of the Discover Dominica Authority Colin Piper. “We were particularly impressed with their extensive travel industry experience, their ability to articulate a deep understanding of what we have to "sell" and their innovative approach to business-building partnerships,” observed Piper.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.

About Peridot Group:
Peridot Group offers expertise in media relations, public relations and other communications services and has proven success obtaining influential media coverage on behalf of a broad range of clients. www.peridotgroup.net

About Hank Todd Solutions Group:
Hank Todd Solutions Group uses innovative and unique approaches to devise win-win solutions for travel and travel-related organizations and businesses. www.hanktoddsolutionsgroup.com