Bolin Marketing wins award for Bloomington Convention and Visitors Bureau Website

MINNEAPOLIS (5/20/10) —Bolin Marketing’s design and strategic work on the Bloomington Convention and Visitors Bureau’s (BCVB) website was recently celebrated with a win at the Hospitality Sales and Marketing Association International’s (HSMAI) annual Adrian Awards.

“The entire project team was thrilled with the win. It was one of those website projects that we knew we’d hit the mark on, but it was nice to see the recognition from HSMAI. Winning an industry award like this really speaks to the site’s contribution to business results” said Gino Giovannelli, Growth Catalyst with Bolin.

The entry was originally submitted by Bolin Marketing and was judged by a panel of advertising, public relations, media and Internet marketing professionals, along with leaders from the travel industry. The website accrued points based on creativity, quality, content, results and its ability to satisfy marketing objectives.

The redesigned BCVB website was presented with a Silver Adrian Award in the Web Marketing Division-Website category, which had a total of 151 entrants. The awards ceremony took place at the New York Marriott Marquis, and included over 1,100 contest entries.

“The client was very pleased with the site’s ability to drive awareness and engagement in Bloomington as a destination, as well as increase hotel revenue,” said Giovannelli. “The challenge was building a site that met the needs of multiple customer segments. To do this effectively required Bolin to manage multiple integration points, such as 10Best for destination content, weather feeds and articles; Google for maps and driving directions; Basic Medium for website design; SimpleView for its online RFP application and Valtira for backend programming and content management.”

“We wanted to bring our site to a level that would enhance our marketing efforts as well as create new opportunities for our partners. We were also challenged with a tough economic environment and needed to be diligent about staying within our budget. Bolin brought both expertise and innovative ideas to accomplish our goals and bring the project in on time and on budget. We were very pleased with the results!” said Bonnie Carlson, C.E.O. Bloomington Convention and Visitors Bureau.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.