MINNEAPOLIS (February 2, 2010) -- After an extensive review of local and national resources, Schwan’s Consumer Brands named Bolin Marketing to help shape and then execute the company’s social media efforts. The social media work will be managed by Bolin Digital, the interactive group within Bolin, and will focus on the Schwan’s pizza and dessert brands; Red Baron®, Freschetta®, Tony’s®, Edwards® Desserts and Mrs. Smith’s® Pies.

 

“Schwan’s recognizes the power of social media and its impact on building its brands. We are very excited to be a part of the future success of Schwan’s Consumer Brands,” said Dane Hartzell, growth catalyst and general manager for Bolin Digital.

 

“Pizza and desserts are fun categories that generate a lot of online conversation,” said Dan Hammer, senior vice president of marketing for Schwan’s. “Schwan’s Consumer Brands wants to participate in those real- time conversations to better  understand what our core consumers like, or don’t like, about our products. Bolin demonstrated they can help Schwan’s enhance our brands through building trust, community and fostering dialog. Bolin will create opportunities that allow Schwan’s to talk directly with our consumers and respond more quickly to their feedback. Bolin will help us build personal relationships with our most important consumers.”

 

Bolin Digital will begin work on Schwan’s social media programs immediately.