Bolin Marketing launches new website for TONY’S® Pizza

MINNEAPOLIS (June 24, 2010) — Bolin Marketing’s digital team recently launched the newly-redesigned TONY’S® Pizza website, tonys.com, on behalf of the Schwan’s Food Company, makers of TONY’S® Pizza. The new site incorporates coupons, promotions, product details along with the integration of forums and social media capabilities.

“From an online marketing perspective, we’ve developed a content strategy for TONY’S® pizza that’s pretty innovative within the frozen pizza category,” said Mark Wagner, Bolin’s experience design director. “We’ve taken a value brand and added interesting features and content as a way to engage like-minded consumers on different levels. The creation of value-based forums and tips helps us to foster a unique and differentiated community around the TONY’S® brand.”

In addition to communities, tips and forums, the website also provides robust content and contains social sharing functionality throughout the site. The revamped site also highlights the new TONY’S® Pizza “giving you more” brand positioning and updated brand identity. Nutritional, baking and allergen information have been added to provide consumers easy access to product information. Consumers are also able to find TONY’S® pizza retailers near them with new zip code search functionality found on the site’s “where to buy” page. In addition, downloadable coupons have proven to be a popular draw among site visitors, according to Schwan’s.

“For our overall TONYS® brand positioning of ‘giving you more’, Bolin is helping us extend fun and useful ways for our valued customers to interact with us online that translate to a broader brand affinity. User-generated tips, enhanced product information, coupons and the store locator have generated a lot of activity and ultimately will aid in driving sales for TONY’S® products,” said Chad Guillory, sr. brand manager for TONY’s® Pizza products.

Bolin was involved in the strategy, concept, design, and execution phases of the site’s development, and worked with public relations agency GolinHarris to create and integrate content.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.