Bolin Marketing launches Carmex’s largest national integrated media campaign ever

MINNEAPOLIS (January 5, 2011) — Bolin Marketing recently designed and executed an integrated media plan for lip care client Carma Labs in support of Carmex Moisture Plus™ lip balm. The plan coincides with the launch of the new Carmex Moisture Plus™ Tints and the early months of cough and cold season.

“The Carmex plan is an excellent example of how traditional, digital and social media are integrated into a plan that energizes consumer awareness across a variety of touch points in today’s fragmented media environment,” said Kathy Gladfelter, VP Media Director at Bolin.

The media plan includes national magazine advertisements, television and radio commercials in key markets, and Carmex’s first-ever national Free Standing Insert with coupons in hundreds of newspapers. The plan also includes a 17,000 sq. ft. digital outdoor placement on the Walgreen’s building in Times Square scheduled to run from November through New Year’s Day which featured the full line of products.

A dramatic increase in the brand’s online advertising presence was a key component to the media plan. Online advertisements were created, including online video spots and online coupons, in addition to the development and integration of Facebook and Twitter platforms and the start up of blogger outreach initiatives. Additionally, Carmex Moisture Plus™ lip balm sponsored a 6-part Grey’s Anatomy online webisode series in a partnership with ABC studios, complete with product placement.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.