BOLIN MARKETING HELPS TO FORGE PARTNERSHIP BETWEEN OFFICE DEPOT AND LIL’ DRUG STORE PRODUCTS

MINNEAPOLIS (04/26/10) — Bolin Marketing served as the catalyst to create a partnership between Office Depot, a leading global provider of office products and services, and Lil’ Drug Store Products, Inc., a leading supplier to convenience stores. The new partnership named Lil’ Drug Store Products as the exclusive distributor of Office Depot products to convenience stores throughout the country.

Bolin helped the companies to create, develop and execute a partnership to market twenty-seven popular Office Depot-branded office supplies packaged and priced exclusively for convenience stores.

“It showcases our expertise in creating partnerships and how they can be a great tool for growth in today’s marketplace,” said Kirk Hodgdon, principal growth catalyst for Bolin. “This partnership is also beneficial to all parts of the distribution chain: we have the simplicity of one vendor for retailers, the convenience category expertise offered by Lil’ Drug Store, and the brand awareness and quality office products inherent in the Office Depot name.”

Bolin also served as the marketing partner to launch the Office Depot/Lil’ Drug Store Products program.

Bolin is the strategic partnership catalyst and marketing partner for several Lil’ Drug Store Products exclusive alliances including the AriZona Rx Energy Fast Shot, Carmex Lip Balm and Ricola cough drop sticks.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.