Bolin Marketing Digital Group to conduct social media workshop at MIMA summit

MINNEAPOLIS (September 27, 2010) — Bolin Marketing’s Digital Group will be pairing up with Freschetta® Pizza Brand Manager, Kim Callaway, to present a “how to” workshop on operationalizing social media during the Minnesota Interactive Marketing Association’s 2010 Summit.

“Over the past several years of developing and implementing social media strategies for our clients, Bolin has developed a number of operational advantages that we plan on sharing with the MIMA community,” said Dane Hartzell, General manager for Bolin’s digital group.

The presenters for this workshop will be Callaway and Marcus Didion, Senior Account Manager at Bolin. Together they will discuss the development and implementation of Freschetta® social media programs, along with other case study examples. The workshop will specifically discuss the creation of an overall social media strategy, along with the various tactics and resources that support one. Time will be allotted for attendees to create and architect a hypothetical plan of their own.

The MIMA Summit, which takes place at the Minneapolis Hilton September 27th-28th, estimates workshop attendance at 250- 300 people. Register for the workshop here: http://mimasummit.org/schedule/operationalizing-social-media-programs/

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.