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MINNEAPOLIS (February 5, 2010)— Bolin Marketing was recently awarded the Silver Award at the Advertising Federation of Minnesota’s “The Show” for their work on the Carmex® Kiss microsite. This was Bolin’s first-ever social media entry for AdFed’s awards show and is just one of many campaigns Bolin has launched for Carma Labs, makers of Carmex® lip balm.
“We are thrilled to be recognized for excellence in creativity and impact for our client Carmex with the virtual Carmex Kiss,” said Dane Hartzell, growth catalyst and general manager for Bolin Digital. “We have a team that is second to none in bringing a creative concept to life online and engaging the consumer in a meaningful and fun way.”
The Carmex Kiss microsite was designed to enable Carmex enthusiasts to send unique and fun communications to one another. The initial goal of the site was to boost the brand’s online share of voice and brand sentiment, and has been recently updated in time for Valentine’s Day.
AdFed’s annual awards program is designed to honor the year’s best work in interactive, advertising, design and student work. The entries are judged by a panel of respected industry professionals from around the nation. This year’s judges were Bart Heird- digital creative director of JWT Chicago, Luke Sullivan-group creative director for GSDM, Pum Lefebure-co-founder/creative director for Design Army, and Reed Collins svp, and executive creative director for Leo Burnett USA.
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