Bolin Marketing’s Paul Saarinen recognized as a leader in social media

MINNEAPOLIS (3/03/2010) - The “Communications Conversations” website recently published their “Top 20 Minnesota Social Innovators List” and Bolin Marketing’s Paul Saarinen made the list. Saarinen leads Bolin’s award-winning social media practice and serves as digital culture and media advisor with the Minneapolis-based agency.

 The “Communications Conversations” site received well over 70 nominations for social media innovators state-wide, and narrowed their list down to the Top 20 candidates. Saarinen’s nomination noted the fact that he “live-tweeted the birth of his daughter before half of us were even on Twitter”. He is the author of five different blogs and his opinions have been featured on news sites, social media aggregators and blogs around the world, including Slate.com, Salon.com, Lostremote, ABC News, the Sydney Herald, and Minnesota Independent.

“It’s great to see Paul receive recognition from his peers in that tight-knit community,” said Dane Hartzell, growth catalyst and general manager for Bolin Digital. “His leadership has been instrumental in the social media strategies and programs we’ve implemented for our clients, such as Schwan’s and Carmex. Paul really sees social media as a relationship medium and a customer service opportunity. He understands the complexity between customer service and marketing.”

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.