Bolin Helps Launch New Line of Carmex® Skin Care Products

MINNEAPOLIS (November 22, 2010) — Bolin Marketing recently helped Carma Labs, the parent company of Carmex® products, launch a skin care line consisting of new Carmex® Healing Lotion and Carmex® Healing Cream. These are the first new Carmex products outside of lip care in the company’s nearly 75 year history.

Serving as Carma Laboratories’ virtual marketing department, Bolin Marketing aided in all aspects of the creation of these products from directing research and development to consumer testing and packaging design. Bolin will continue to support the new product launch through a developed series of targeted print and online ads, social media messaging, public relations initiatives and blogger outreach activities.

“This product launch is an excellent demonstration of Bolin’s broad marketing capabilities and CPG experience. It’s an ideal blend of marketing strategy and creative development and execution, supported by a combination of traditional and social media,” said Sheila Erickson, VP, Growth Catalyst at Bolin.

“Our relationship with Bolin goes beyond that of a traditional client/agency dynamic. They serve as a strategic business partner for Carma Labs for our domestic and international endeavors,” said Mike Pietsch, Sr. Executive Vice President of Carma Laboratories.

Carmex Healing Lotion and Healing Cream are currently available only at Walgreens stores nationwide and online at walgreens.com and drugstore.com, with a national expansion to more retailers planned for Fall 2011.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.