Bolin focuses on creative and community for Red Baron® site redesign

MINNEAPOLIS (July 21, 2010) — Bolin Marketing recently unveiled a redesigned Red Baron® website on behalf of Schwan’s Consumer Brands. The new site coincides with the updated brand positioning and design, and provides more robust product information and social media sharing capabilities.

“The site was redesigned as a broader initiative to update the brand’s positioning and promote three new products from Red Baron® pizza—their Pan Pizza, Pan Pasta, and Pizza By the Slice,” said Mark Wagner, Experience Design Director. “The design elements we’ve incorporated into the site portray and convey the emotional touchstones of the brand’s ‘bring home that pizzeria taste™’ positioning.

The new website is also designed to engage consumers with new product promotions, including the new Anytime, Anywhere sweepstakes as well as Pan Products and By The Slice pizza coupon giveaways. Visitors to the site can also view the most recent Red Baron® commercials and opt in to receive ongoing news and special Red Baron® pizza offers.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.