Bolin Digital Teams with FRESCHETTA® to launch new products online

MINNEAPOLIS (March 31, 2011) — Bolin Marketing recently paired up with the FRESCHETTA® pizza team to launch an integrated digital campaign for the brand’s new line of FRESCHETTA® SIMPLY…INSPIRED™ pizzas. The campaign taps into the broad range of Bolin’s digital capabilities with the creation of a website, social media properties, blogger outreach initiatives and mobile integration.

“We know that our consumer is very active online and on social media platforms so we needed to ensure that our presence in this space was entertaining, informative, and engaging,” said Katie Kilander, Associate Brand Manager. “Bolin did a great job of taking the time to understand our consumer’s needs, and then creating a site that contains information our consumer is seeking and expecting from a website and adding engagement opportunities to leverage our online presence into sales.”

The brand new FRESCHETTA® SIMPLY…INSPIRED™ website contains product detail pages, complete with ingredient listings, baking instructions, nutritional information and consumer generated pizza reviews. The site also contains a Where To Buy tool, $1 coupon offer and a What’s Your Flavor? quiz to help consumers determine which pizza would best suit their taste buds. Once an individual has tried a FRESCHETTA® SIMPLY…INSPIRED™ pizza, they are incented to come back to the site and submit their personal video, photo or written review for a chance to win prizes.

The new pizzas are also present on popular social media platforms Facebook and Twitter, where the brand can interact with new fans and share promotion opportunities and product information. A blogger outreach component is helping promote product trial and create brand awareness. A mobile site will launch in early April with FRESCHETTA® SIMPLY…INSPIRED™ product details, product reviews, Where To Buy information and the What’s Your Flavor? mobile quiz.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.