Bolin’s White Room helps honor Bloomington hospitality workers

MINNEAPOLIS (March 14, 2011) — For the 6th year in a row, Bolin Marketing assisted the Bloomington Convention and Visitors Bureau’s (BCVB) in putting on the organization’s annual Diamond Service Awards Event, honoring the hospitality employees who provide outstanding customer service in tourism, hospitality and retail.

For their 15th annual awards show, the BCVB again enlisted the talents of Bolin’s White Room, the video and audio production arm of the agency. White Room tackled theme ideation and integration, as well as the creation of a half dozen videos to serve as entertainment throughout the evening, including the popular “Be Our Guest” finale video. They also helped to coordinate live music for the first time in the event’s history.

“This is a great project to work on, because they’re (BCVB) a fun a client, and it’s a really fun evening. It brings well deserved recognition to the workers who are the real engine of the hospitality business,” said Bolin’s Chief Creative Officer and project lead, Scott Bolin.

This year’s theme, “Bloomington Through the Years”, highlighted the growth and changes that have taken place in the hospitality industry since 1950. The airport and Mall of America have made hospitality one of Bloomington’s top industries, today offering more hotel rooms than downtown Minneapolis or downtown St. Paul. Awards are given in multiple categories, from housekeeping to bartenders to retail associates, valets and maintenance workers.

“The Diamond Service awards have always been a great experience and working with Bolin is a joy. They are creative, on time, on budget and great fun!” said BCVB President and C.E.O. Bonnie Carlson.

This year’s Diamond Service awards were held on March 13, 2011 at the Sheraton Bloomington Hotel, Minneapolis South.

About Bolin Marketing:
Bolin Marketing is a Minneapolis-based growth catalyst firm that combines the strategic rigor of business consulting with a color-outside-the-lines agency attitude. The result is pragmatic innovation that drives measurable business growth. Our growth catalysts have led marketing and business teams in small upstarts and Fortune 500 corporations alike.  From branding to licensing, distribution to digital, Bolin provides marketing, business development and creative services for our local, national and international clients.  Other agencies build brands. We build business.  Bolin was founded in 1950 and has offices in Minneapolis, Chicago and New Jersey. For more information, visit www.bolinmarketing.com or call 612-374-1200.