Whipping around IBS & KBIS for three days, I spent time talking with more than two dozen building materials brands about their marketing strategies and outlook for the future. Aside from the thought that I’d like to burn down … Read More
DIY HOME IMPROVEMENT SERIES
We’re creating a series of studio based instructional videos for one of our clients. The videos will live online, with the intention of helping DIY’ers become more comfortable with the terminology, tools, hardware and processes … Read More
https://media.sparemin.com/embed-video/videos/91/9d/df/56/919ddf56-5bf3-4f0b-8eb0-b3e45eb37d49_252503.mp4
As a building materials manufacturer, it can be easy to reduce your product to the literal items that you sell: “our company supplies smart thermostats,” or “we manufacture insulation.” The problem with this outlook is that it isn’t … Read More
Did you hear the bit about how to sell a drill?
It goes like this: “People don’t want a quarter-inch drill. They want a quarter-inch hole!”
Okay, that’s not a joke, but sage advice originally articulated by famed … Read More
If you are selling a product, you need a target audience. But what if the industries you sell to don’t have enough people to use your product? That’s a problem the building materials industry has been facing in … Read More
So you’re a successful agency owner, running a profitable marketing services operation with decent clients, growing budgets and talented people. Congratulations, you are living the dream! However, success like that typically means there are never enough hours in your … Read More
Today it seems there’s no shortage of chaos and uncertainty in the world around us. Headlines from all across the globe tell of political unrest, cultural struggles, disease outbreaks, and threats of terrorism. All of which create sizable headwinds … Read More
NEW YORK, NY
On June 7, Bolin VP Creative + User Experience Mike Kraabel presented to a capacity crowd at the Caribbean Tourism Organization’s 2017 Marketing Conference in New York. The conference featured speakers from various segments of the travel … Read More
Today, consumers are more influential than ever in a typical B2B sale, making it crucial that businesses start building a direct connection to their end consumers. Many building materials manufacturers sell through an often-fragmented professional channel of contractors, installers, … Read More
