Insights | Bolin Marketing | Page 3


The Great Debate

A study by The Journal of Consumer Psychology reports that experiences are a bigger part of oneself than material goods. This was based on the fact that the enemy to happiness is adaption — once you buy a material item … Read More

The Great Escape

What if you got an unexpected windfall of $10,000, how would you spend it? For some, the idea of “escaping” is the first thing that comes to mind. Whether booking a long overdue vacation, heading to the great outdoors, or … Read More

How to Take Social Media-Worthy Photos

It’s show and tell. Words are really never enough. Or, in some cases, they are too much. Our brains process visuals 60,000 times faster than text. That stat alone should move you toward a visual-centric content strategy. But if that … Read More

Delighting Customers with Random Acts of Kindness

Social media has gained a permanent spot in communication channels between brands and consumers. With this direct line of communication and level of authenticity and personalization, many brands use free product to foster positive sentiment across their communities. Here we … Read More

The State of the Building Materials Category Part 4: Creating a Unified Story

As the last post in our four-part blog series previewing the key trends and topics discussed in our white paper SHIFT: The State of the Building Materials + Shelter Category, we dedicate this installment to highlighting the remaining developments we … Read More

The State of the Building Materials Category Part 3: Digital Strategy 101

In the first part of our SHIFT preview blog series, you learned about economic shifts and the new purchasing cycling for the Shelter category. In the second installment, you got a look into ecommerce and direct-to-consumer distribution. We also touched … Read More

In Other Words, Influencers Rule

Your friend just bought the coolest new gadget and your coworker just painted her kitchen the sunniest shade of yellow. So, what do you do? You buy that can’t-live-without-it gadget and cover your walls in that must-have yellow paint. Why? … Read More

The State of the Building Materials Category Part 2: Supply Chain Disruption

This past year, Bolin spent hundreds of hours interviewing designers, architects, contractors, builders, distributors, and manufacturers to give us insight into the building materials industry, which we compiled into the white paper SHIFT: The State of the Building Materials + … Read More

How The Wiz Was Won

Last Thursday, The Wiz Live rushed onto the TV screen with an explosion of bright colors and upbeat musical numbers. Going up against the history of comedic train wrecks from previous years, The Wiz was the underdog, ready to fend … Read More

The State of the Building Materials Category Part 1: The New Normal

Each year, Bolin spends hundreds of hours conducting research and interviews to guide our marketing initiatives and prepare our clients for the challenges and opportunities the marketplace has to offer.

The following is the first of a four-part series highlighting … Read More

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