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Insights

Live Like a Local

If you are in the travel and hospitality industry, the growth and success of Airbnb certainly has your attention. I happened to tour Airbnb’s new San Francisco headquarters last fall and gained a bit of insight into their recent service … Read More

Stress Test Your Roadmap to Becoming a Modern Marketing Organization

We hear a lot these days about companies striving to become modern marketing organizations. But really, what does that mean and why is it important? There’s no doubt that incredible disruption has redefined marketing paradigms in most industries.

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Nurture with Compelling Content

“Content” is one of the most talked-about industry buzzwords as of late. Simply put, however, content is information and communication directed toward an end-user. Most people associate content with social media although it also includes a larger list of tactics … Read More

Social Care Starter Guide

Times are changing in the customer service industry. Ten years ago if people needed help with a product or wanted to vocalize a complaint, they had to call a 1-800 number and listen to oldies rock for an unspecified amount … Read More

Digital Marketing Summit Recap

We’re coming at you with our top takeaways from the Digital Marketing Summit held in Minneapolis last week.

Special Snowflakes vs. the Blizzard

Matt Wallaert, behavioral scientist, opened the conference by laying out how marketers can better understand their consumer’s … Read More

Lead Nurturing

Both lead generation and lead nurturing are critically important in developing a sustained and integrated digital marketing strategy. Many businesses focus their efforts primarily on the lead generation aspect of the marketing funnel but fail to successfully nurture leads into conversion. … Read More

Putting Personas to Work

Building a customer journey map that lays out how your customers work their way from awareness through consideration, purchase and ultimately advocacy, is an important first step in understanding how customers buy your product. Now, overlay that path to purchase … Read More

A Love Note to Andy: Why I’m always on LinkedIn

Andy, my coworker and Director of Client Services here at Bolin, is constantly teasing me that I’m always on LinkedIn. But he’s right. And here’s why: LinkedIn is one of the greatest professional and personal marketing tools ever invented. As the … Read More

Bolin’s Director of Emerging Media on How Companies Responded to Prince’s Death

Bolin’s Director of Emerging Media, Nathan Eide, talks with MPR News about the way companies responded to Prince’s death.

“Cheerios was not even the most egregious,” says Nathan Eide, the director of emerging media at Bolin Marketing in Minneapolis.

It … Read More

The Great Decision

Everyday we are faced with thousands of choices and countless decisions from what soap to buy to which vacation spot to pick. With information only a few clicks away, technology is at the center of our decision-making process, changing how … Read More

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