Insights | Bolin Marketing | Page 13


In-Store Loyalty Programs Go Social

The loyalty programs of the 90’s are making a comeback in the social media realm. A new technology called SNAP made its debut last week and is designed to measure in-store loyalty using customer’s existing social sharing behaviors.

The program … Read More

Are you a provincial businessman?

I recently had dinner with some European and Asian friends and we discussed the US business approach to going global. For us, “going global” means helping small to medium sized CPG and OTC companies grow their businesses outside the United … Read More

In Poor Fashion? Kenneth Cole Missteps in its Spring Collection’s Online Launch.

Last Thursday, the popular fashion brand Kenneth Cole found themselves in a full on social media assault. The company sent out the following tweet referencing the public outpouring in Cairo for a change in government in combination with the launch … Read More

The Rise and Power of Mobile: Part Two – Holiday Shopping Goes Mobile

This past holiday shopping season did you:

  • Find yourself comparing retail stores pricing with that of Amazon or Ebay? If you did, you weren’t alone. Three in ten people found a product in the store and used their … Read More

Who is speaking about your brand?

Edelman has been publishing their Trust Barometer for years and it’s no surprise that peers beat out companies as being the most credible spokesperson for a brand. Quite simply, if you can get a happy customer to talk about your … Read More

Yet Another List

You may or may not be surprised to discover that 98% of all lists (outside of the “Late Night Top 10” and “honey-do” varieties) are created in the month of December. Okay, I made that up, but still you can’t … Read More

What I’ve Learned This Year 2010

Watching my 2 and 3 year old adapt so quickly to touch computing (iPad), showed me the potential of the device as an expressive extension of ourselves.

Ask for forgiveness, rather than permission, but be prepared for the consequences if … Read More

Please wait...
Send a message

Sorry, we aren't online at the moment. Leave a message.

Your name
* Email
* Describe your issue
Login now

Need more help? Save time by starting your support request online.

Your name
* Email
* Describe your issue
We're online!

Help us help you better! Feel free to leave us any additional feedback.

How do you rate our support?