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Building Materials Marketing in the Digital Age

If you are a building materials company, you don’t want to be left in the proverbial (saw)dust from a digital perspective. Research from the Boston Consulting Group shows that the increasingly digital world is convincing building materials across … Read More

Geo-fencing and other musings from IBS & KBIS

Whipping around IBS & KBIS for three days, I spent time talking with more than two dozen building materials brands about their marketing strategies and outlook for the future. Aside from the thought that I’d like to burn down … Read More

Want to Sell More Building Materials? Try Product Training

https://media.sparemin.com/embed-video/videos/91/9d/df/56/919ddf56-5bf3-4f0b-8eb0-b3e45eb37d49_252503.mp4

As a building materials manufacturer, it can be easy to reduce your product to the literal items that you sell: “our company supplies smart thermostats,” or “we manufacture insulation.” The problem with this outlook is that it isn’t completely … Read More

How Selling the Hole Can Get Customers to Buy Your Drill

Did you hear the bit about how to sell a drill?

It goes like this: “People don’t want a quarter-inch drill. They want a quarter-inch hole!”

Okay, that’s not a joke, but sage advice originally articulated by famed … Read More

Building Material Company Marketing Strategies to Combat the Labor Shortage

If you are selling a product, you need a target audience. But what if the industries you sell to don’t have enough people to use your product? That’s a problem the building materials industry has been facing in … Read More

Why the Successful Independent Agency Needs an International Network

So you’re a successful agency owner, running a profitable marketing services operation with decent clients, growing budgets and talented people. Congratulations, you are living the dream! However, success like that typically means there are never enough hours in your … Read More

Travel Marketing in Times of Chaos and Uncertainty

Today it seems there’s no shortage of chaos and uncertainty in the world around us. Headlines from all across the globe tell of political unrest, cultural struggles, disease outbreaks, and threats of terrorism. All of which create sizable headwinds … Read More

Building a Relationship with End Consumers through Social

Today, consumers are more influential than ever in a typical B2B sale, making it crucial that businesses start building a direct connection to their end consumers. Many building materials manufacturers sell through an often-fragmented professional channel of contractors, installers, … Read More

Customer Centricity is no Longer Optional

We all know the customer is now in charge. They decide how, when and where to interact with your brand. It’s not a new concept but one that has become so central to the modern marketing organization, that without it, … Read More

Live Like a Local

If you are in the travel and hospitality industry, the growth and success of Airbnb certainly has your attention. I happened to tour Airbnb’s new San Francisco headquarters last fall and gained a bit of insight into their recent service … Read More

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