Insights | Bolin Marketing


How Selling the Hole Can Get Customers to Buy Your Drill

Did you hear the bit about how to sell a drill?

It goes like this: “People don’t want a quarter-inch drill. They want a quarter-inch hole!”

Okay, that’s not a joke, but sage advice originally articulated by famed … Read More

Building Material Company Marketing Strategies to Combat the Labor Shortage

If you are selling a product, you need a target audience. But what if the industries you sell to don’t have enough people to use your product? That’s a problem the building materials industry has been facing in … Read More

Why the Successful Independent Agency Needs an International Network

So you’re a successful agency owner, running a profitable marketing services operation with decent clients, growing budgets and talented people. Congratulations, you are living the dream! However, success like that typically means there are never enough hours in your … Read More

Travel Marketing in Times of Chaos and Uncertainty

Today it seems there’s no shortage of chaos and uncertainty in the world around us. Headlines from all across the globe tell of political unrest, cultural struggles, disease outbreaks, and threats of terrorism. All of which create sizable headwinds … Read More

Building a Relationship with End Consumers through Social

Today, consumers are more influential than ever in a typical B2B sale, making it crucial that businesses start building a direct connection to their end consumers. Many building materials manufacturers sell through an often-fragmented professional channel of contractors, installers, … Read More

Customer Centricity is no Longer Optional

We all know the customer is now in charge. They decide how, when and where to interact with your brand. It’s not a new concept but one that has become so central to the modern marketing organization, that without it, … Read More

Live Like a Local

If you are in the travel and hospitality industry, the growth and success of Airbnb certainly has your attention. I happened to tour Airbnb’s new San Francisco headquarters last fall and gained a bit of insight into their recent service … Read More

Stress Test Your Roadmap to Becoming a Modern Marketing Organization

We hear a lot these days about companies striving to become modern marketing organizations. But really, what does that mean and why is it important? There’s no doubt that incredible disruption has redefined marketing paradigms in most industries.

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Nurture with Compelling Content

“Content” is one of the most talked-about industry buzzwords as of late. Simply put, however, content is information and communication directed toward an end-user. Most people associate content with social media although it also includes a larger list of tactics … Read More

Social Care Starter Guide

Times are changing in the customer service industry. Ten years ago if people needed help with a product or wanted to vocalize a complaint, they had to call a 1-800 number and listen to oldies rock for an unspecified amount … Read More

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