Beyond the emphasis on spec sheets, product features and low cost pricing models, what most differentiates B2B marketing from consumer marketing is that purchasing decisions are rarely made by one individual.

In fact, companies successfully integrate purchasing into their value propositions based on key influencers and partners, channel/distribution issues, sales force considerations, and complex product mix/portfolio requirements. In addition, we're seeing B2B customers now demanding more of their suppliers for less.

With these factors at play, we look for the leverage point that establishes your business as uniquely capable, and therefore, best able to form a successful partnership with customers. We then help our B2B clients develop and promote sustainable, differentiated positioning and product portfolios to be successful in this ever-growing, increasingly competitive marketplace.

Client Work:

• Baxter Healthcare
• Bremer Banks
• Lube-Tech
• Toro
• Johnson Diversey

Our Services Include:

• Competitive/category analysis
• Voice of the customer research
• White papers
• Spending analysis
• Brand adjacency
• Marketing programs/campaigns
• New product concepts
• Packaging design/redesign
• Brand positioning
• Brand naming
• Brand mapping
• Brand websites and "sitelets"
• Strategic partnerships
• Trade shows/display/events

Contact us to learn more.