Media Planning & Buying

A new world; a new model. The rise of online outlets and social media combined with the intense fragmentation of traditional media, have turned the world of media planning upside down. Brands no longer control the content, the path or pace of a consumer or customer in the buying cycle: one way communication has become a dialogue. The Bolin model seeks to influence this conversation by energizing connectivity between marketing disciplines, touch points and brands.

Relevance and creative placement are the keys to reaching and engaging these consumers and customers.

Our media services include:

Holistic Media Planning
Social Media Audits
Online Community Creation
Fan Acquisition Campaigns
Community Management
Blogger Network Development
Blogger Outreach Campaigns
Social Media Monitoring
Email Campaigns
Paid Search
Search Engine Optimization
Online Display Media
Out-of-home media
Print Media
Broadcast Media
Place-based Media
Sponsorships and Promotional Extensions