3 Reasons Why Facebook’s New “Posted By” Feature Will Benefit Brands | Bolin Marketing
March 12, 2014

3 Reasons Why Facebook’s New “Posted By” Feature Will Benefit Brands

by Steve Retka

Facebook page admins have seen a new feature pop up on brand pages the last week, with Facebook displaying a “Posted By” notification on page posts that name the admin who posted that particular Facebook post.

This new “Posted By” tag only shows up for Facebook users who have admin access to a page, and not to all page fans.

For community managers who are used to working in anonymity as the voice of their brand or brands, this can be a bit jarring, but this latest change is good news for clients and agencies. Here are three reasons brands benefit from the new Facebook “Posted By” feature.

Tracking who is posting on Facebook pages will be easier

This one is obvious, but important. Very rarely does a Facebook page have only one person doing 100% of the posting. In addition to one or more community managers, whether they are in-house or agency partners, there are typically other people within the company who may post items from time to time.

With so many cooks in the kitchen, being able to accurately track who is posting to the brand page will be helpful and much easier with this new feature.

Accountability for posting errors on Facebook pages will be more defined

Mistakes and typos in Facebook posts are bound to happen. It’s unfortunate, but it’s not the end of the world. If you have humans writing your content (which you should), then you always leave yourself open for human error.

However, no matter how many rounds of edits a post goes through, it’s up to the community manager to give it one last look before clicking the “post” button. And with Facebook finally allowing brands to edit page posts, whoever is posting content can edit as well should a typo slip through. This new “Posted By” feature allows brands to know who’s responsible for correcting those small mistakes.

Additionally, should there be a more egregious error in posting that wasn’t authorized the brand will know whether the post came from their side or an outside agency.

Transparency between clients and agencies will be become more apparent on Facebook pages

Brands put a lot of trust in agencies to handle their social media channels, but can sometimes be wary of someone else posting to their Facebook page. It’s a natural reaction, especially for pages with thousands, if not tens of thousands, of fans.

With this “Posted By” feature, brands can now not only see that there is an actual person posting content, but who that individual is.

Overall, this new feature brings a lot of positive changes. Tracking posts, holding community managers accountable, and maintaining honest and transparent client relationships have always been a part of digital marketing, but the “Posted By” tag makes it much easier. It may be a small addition, but it represents bigger changes for how brands manage Facebook community management moving forward.

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